Best Years Group

YEAR
2014 - presentView website
OUR ROLE
Branding, Web Development
INDUSTRY
Health & Wellness

The Best Years Group is an online health and wellness program designed specifically for seniors. Combining nutritional guidance and gentle movement with healthy lifestyle education and recipes, BYG provides tools for those in their autumn years to “live better, not just longer!”

Online wellness for seniors

Live better, not just longer

The concept for the Best Years Group originated with twin sisters Alison Lively and Alicia Bliss, co-owners of a successful wellness studio. Not sure what to call this new idea, or where to even begin, they partnered with Cinergie Marketing Solutions. Together, we ran extensive research and focus groups and provided the name “Best Years Group,” and the logo design. 

After nearly a year of curating exclusive content, the team was ready to launch the new website — and then the coronavirus lockdown hit. With senior living communities shuttered, BYG began to evolve. It became a lifeline for residents to stay connected, as well as a tool for corporate wellness directors to provide new programming.

Commitment & Vision
Empowering seniors to live their best lives